About

GraeWorks was founded to provide practical business insight through publishing, consulting, and professional development.


Founded by Ian Pfeffer, GraeWorks combines real-world experience in beverage alcohol sales, distribution, leadership, and business operations with a passion for teaching and publishing.


Through books, frameworks, advisory services, and educational resources, GraeWorks helps individuals and organizations navigate growth with confidence and purpose.

GraeWorks is a family business